Penshaw View announces sponsorship of Sunderland Empire’s Ambassador Lounge

We recently announced our official sponsorship of the prestigious Ambassador Lounge at the Sunderland Empire, bolstering our commitment to supporting the local arts scene and offering exceptional experiences to our clients.

This exciting partnership brings together two Sunderland-based institutions, uniting our team with The Sunderland Empire, a stunning Edwardian Grade II listed theatre, that has been a cultural hub for over a century, captivating audiences with world-class productions.

Through this collaboration, we have gained exclusive naming rights to the luxurious Ambassador Lounge, a 30-seater haven offering visitors an unparalleled pre-show and intermission experience. Guests can unwind in comfort before the main event, enjoy dedicated table service with private washrooms, and escape the hustle and bustle in style.

Signage throughout the theatre and marketing materials will now prominently feature “The Ambassador Lounge in association with Penshaw View,” raising brand awareness among the Empire’s highly engaged audience.

Our Director, Philippa Breckon, commented: “We are immensely proud to have partnered with Sunderland Empire to sponsor the Ambassador Lounge.

“The theatre is a wonderful venue and has a real wow factor. We are excited to entertain our clients in this amazing venue and develop a strong partnership with the Empire.”

Paula Mitchell, Sales and Development Manager at Sunderland Empire, added: “I am delighted to announce the sponsorship of our Ambassador Lounge with Penshaw View, we also welcome them warmly to our 1907 Corporate Club.

“I look forward to the year ahead building a mutually beneficial partnership with the team at Penshaw View and giving them a starring role within our beloved theatre!”

This partnership aligns perfectly with our dedication to excellence and fostering strong relationships within the community. With upcoming productions like & Juliet, Wicked, and Hamilton gracing the Empire’s stage, we are proud to associate our brand with these spectacular shows.